Employees Doubly Motivated by Open Communication
Employees are two times as likely to go the extra mile for their company and almost four times as likely to recommend it to others if they are satisfied with the ways in which it communicates...
View ArticleUS Mobile Internet Access Up 36%; Still Dwarfed by China
Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) who connect to the mobile web is still relatively low compared with the 100 million users...
View ArticleUnique Baby Names May Cause Narcissism Epidemic
American parents are giving their children increasingly unique and unusual names, while the most common names are no longer as popular or widespread as they once were, according to a study of baby-name...
View ArticleImage-Based Online Ad Impressions by Industry – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleBehind the Curve: Week Ended May 29, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticlePrint Yellow Pages Ads Drive Traffic to Web, Phone
More than four in ten (44%) leads generated by an average print Yellow Pages ad come from consumers visiting an advertiser’s website after seeing the ad, while 56% of leads generated from a Yellow...
View ArticlePricing, WOM, PR Efforts Get Recession Boost
Two-thirds of marketers have shifted their emphasis to more short-term strategies – such as pricing deals – in the last six months in response to difficult economic conditions, according to a study...
View ArticleTwitter to Move into Business Mainstream
More than eight in 10 Twitter users, most of whom represent small businesses, expect their company’s use of the popular microblogging tool to increase in the next six months, according to a recent,...
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